The/Nudge Institute - Associate Director - Livelihood Product Head - End Ultra Poverty (10-13 yrs)

The/Nudge Institute

  • Full Time
  • Bangalore, Karnataka

  • Published : 2022-11-21
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Job Description

  • Job Title SCM & Operations

Required Skills



Associate Director, Head of Product, End Ultra Poverty

About our Organisation :

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India's best leaders and entrepreneurs from across the industry, academia, government, and development sectors.

Who are we solving for in End Ultra Poverty program?

We are solving for the bottom ~5-10% of the population in India which is tucked away and invisible to the outside world on the edges of remote villages, geographically isolated, socially and financially excluded, and economically excluded. Both markets and governments find it difficult to meaningfully support this segment.

A typical ultra poor household in India may have following indicators:

Annual household income of less than INR ~25000-35000

Tied to unpredictable wage labour

Living on less than 2 meals a day

Ownership of little or no land or productive asset (like livestock, bicycles)

No savings (spend 80% of income on food)

Little or no access to social entitlements

Women in ultra-poor households are especially vulnerable; hence we directly engage with them at each household level.

What are we solving for in End Ultra Poverty program?

- End Ultra Poverty (EUP) program is solving for households in ultra-poverty through a targeted, multi-faceted and sequenced model called the graduation approach which has demonstrated that ultra-poverty can be conquered.

At The/Nudge we have been piloting this program for the past 3 years and are in the process of catalyzing propagation of the same. Our purpose is to contribute to ending ultra-poverty in India. EUP will :

- Continue to implement on its own to iterate the design for impact at scale

- Enable more NGOs to adopt technical and capacity-building support

- Enable govt to adopt by providing research, design, and implementation support

- Continue to generate data on ultra-poverty and evidence on graduation approach to nudge governments to adopt at scale

- Build technology solutions for NGOs and governments to adopt and implement at scale & with quality.

What are some of the principles/approaches we use to solve problems? :

- First principles thinking

- Human-centered design (thoughtful, action-oriented, experimental & iterative process) with a gender lens

- Systems thinking (analytical, stakeholder-oriented, and holistic)

- Strategic planning (result oriented, logical, and coherent with clearly defined outcomes, grounded on the current realities)

What you will do? : We are looking for a Head of Product, Ultra-Poor Program to join us in this journey, and own the growth and scale of the graduation approach, in partnership with the government, donor organizations, research organizations, and others.


- Drive research to study the nature of and to define ultra-poverty in multiple contexts of India

- Drive research to unpack graduation approach and other designs targeting graduation approach so as to identify and make the model cost-effective at scale

- Drive research to study the outcomes of graduation approach and its variations in India

- Design scalable and cost-effective products that help the ecosystem adopt graduation approach target the ultra-poor

- Designs that address key impact and scale barriers of the ecosystem

- Livelihood products contextualized for multiple target audience and socio-economic situations

- L&D products enabled by technology to improve effectiveness of handholding

- Tech solutions that improve effectiveness and efficiency of graduation approach components

- Outcomes-based financial products that help propagate graduation approach

- Designs that make adoption by government easier and sustainable

- Support implementation, monitoring & evaluation of graduation approach - own, partner organizations, or government

- Build product support systems to support successful implementations of the graduation approach

- Continuous research and evaluation to enable iterations and improvement of the design

- Build M&E frameworks and systems to improve tracking, analyses, and decision making

Learning & Dissemination:

- Research, study, and publish insights and opinion pieces on internal and external media

- Support efforts to make The/Nudge Institute a continuous learning organization

- Launch products & initiatives to enable continuous sharing and dissemination of insights of our own and that of other organizations to catalyze the ecosystem to scale the graduation approach

Who are we looking for in this role? :

- 10 to 13 years of work experience

- Experience in leading zero-to-one initiatives

- Experience in designing products, initiatives, multi-stakeholder programs and/or businesses

- Experience in managing and supporting high-performance individuals

- Experience as an entrepreneur or an intrapreneur - success or failure is immaterial. If you've failed, even better

- Demonstrated growth mindset - learning continuously, improving, updating points of view and knowledge

- Demonstrated success in starting and leading initiatives

- Demonstrated the ability to work under uncertainty, ability to articulate a vision, and secure buy-in from stakeholders

- Excellent interpersonal skills and communication skills

- Willingness to stay and travel in deep rural areas

- Written and spoken fluency in Hindi and English

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.


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