Lead Business Systems Analyst

Publicis Groupe

Job Description

  • Job Title Lead Business Systems


Company Description

When you’re one of us, you get to run with the best.For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across oursuite of digital media, messaging and loyalty solutions.We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.For more information, visitepsilon.com/apacor ourLinkedInpage.

Job Description

As a Lead Business System Analyst (BSA), you will lead and manage client deliverables relative to our multi-channel marketing engagements using Epsilon’s market-leading PeopleCloud Customer platform. This role requires you to have both business and technical expertise where we will need you to act as a primary liaison between the client and the technical delivery teams. You will play a key role in projects: requirements elicitation, documentation, design, and testing. In addition, you will be expected to work closely with the Project Manager (or Account Manager) to assist in project delivery.

What you’ll do as a CRM, Lead Business System Analyst

  • Interpret and articulate a client's marketing vision, objectives and connect them to targeted customer journeys/use cases
  • Lead client discussions during discovery and enable translation of vision to scope covering data and technology needs
  • Take ownership and drive exhaustive coverage of all Business Requirements, data needs, business rules, and execute translation of these into Functional and Non-Functional requirements.
  • Lead the BSA team on data quality analysis and recommend changes when required
  • Lead and review detailed analysis of product feature fitment versus business requirements to create functional specifications for gap areas
  • Lead onboarding of multiple vendors/sources to Epsilon solution
  • Lead review of BSA artifacts and other deliverables like source to target and API specifications
  • Lead effective client meetings, understand deliverables, and drive successful outcomes
  • Lead initiatives to develop and implement best practices, standards and methodologies, around business analysis and data analysis

  • 8+ years of relevant business analysis work experience in the database/ data driven marketing space
  • Good understanding of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.
  • Ability to lead a project and solution, in addition to a work-stream within a solution
  • Ability to lead and execute the documentation of business requirements, functional specifications and other client deliverables
  • Expertise in understanding and analyzing data from different sources
  • Excellent understanding of data warehouse and data mart concepts
  • Expert SQL skills
  • Good understanding of API, JSON ,XML and SOAP UI
  • Ability to multi-task, prioritize and quickly change priorities.
  • Excellent written and verbal communication skills
  • Ability to work collaboratively with global teams.
  • Ability to lead a team of BSAs and mentor them through projects and support their career growth
  • Ability to effectively navigate and lead a cross functional organization to get work done
  • Excellent drive and initiative, and sense of personal accountability
  • Excellent knowledge of at least one of the domains- Healthcare, Retail, BFSI

Additional Information

Who are we a good fit for?

We didn’t become an industry leader through corporate stagnation. We’re constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us.


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