Digital Media Executive | YTB821

Job Description


Job Description

DIGITAL MEDIA EXECUTIVE KEY OBJECTIVE OF THE ROLE A Digital Media Executive is required to create content and execute digital media campaigns crafted for
the brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns
by means of designing meaningful content/communication, thereby ensuring that the strategy is adhered
within the context of the assignment thus contributing to overall brand management and achieving

KEY RESPONSIBILITIES Create, curate and implement engaging digital content for the assigned brands
Manage social & digital presence of the assigned brands including overall execution, online response
management and maintenance of respective online media properties.
Keeping hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn,
YouTube, Snapchat, Pinterest, relative blogs, forums and more
Actively collaborate with respective internal teams for meeting the project & campaign requirements on
a daily basis
Sharing creative input on ideas and campaigns by virtue of having primary experience in managing &
interacting with the online consumers and the brand
Track all platforms and share assistance in its evaluation on regular basis by generating reports for
brands/campaigns performance
Track and conduct competitor analysis to assist in providing data for comprehensive understanding on
the competitor & brand performance on digital media platforms
Actively respond and react to the changes within online media networks viz. changes in functionality,
methods of engagement, addition of new features and more
Learn media & respective online tools in order to master it for future course thus aiding the brand
Participate to manage and update partner websites as deemed necessary
Overcome and manage routine challenges
Attend & cover events as deemed necessary
Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns &
Keeping abreast with new trends in digital industry

QUALIFICATIONS REQUISITE Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising
or equivalent
Certification in Digital Media / SEO / SEM will be added honours
0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE Professional-level proficiency in English
Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
Proficient in content marketing theory and application
Excellent written, oral communication and presentation skills
Attention to detail and an ongoing commitment to achieving high-quality results
Must be informed and active follower of latest industry trends, marketing campaigns and the next viral

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