Director - Public Relations

Job Description

  • Job Title Marketing, Advertising, MR, PR, Media Planning
  • Salary 2,500,000 INR

Required Skills

School Degree

Description

  • Lead and manage Consumer PR, Corporate Communications, Trade Communications, and Tech Community engagement.
  • Build a PR & Publicity strategy that helps to,
    • To Increase our brand equity as the most preferred OTA platform in India
    • Increase Intent for users to subscribe across all our categories and brand/sub-brands.
    • Deliver the highest WOM and earned media across travel category through platform stories, employee stories and on our marketing campaigns across multiple languages and multiple genres pan-India.
    • Help deliver best-in-class marketing with a meaningful and impactful contribution through earned media leveraging talent usage, media innovations and story-telling
    • Optimizing the relationship, deliverables and performance of the PR agency partner and any other PR and publicity stakeholders.
    • Analyzing media coverage and making data-backed recommendations on improving SOV and regularly exceeding share of voice metrics.
    • Commissioning or undertaking relevant market research/syndicated research, staying updated on new promotional opportunities.
    • Organizing and managing promotional events
    • Dealing with enquiries from the public (and CRM), the press, and related organizations.
  • Responsible for increasing engagement, and elevating Cleartrip to employer of choice status, with tech community.
  • Cultivate and maintain meaningful relationships with media and influential professionals.
  • Crisis Management - Thinks 2 steps ahead, pro-actively keeps ready the plan and messaging to manage the crisis, and comes with a never let a good crisis go waste mindset.

What To Bring

  • Master s / Bachelor s degree or equivalent, preferably in Marketing or Business Administration.
  • 10-12 years of experience in PR/Corporate Communication.
  • Strong relationships with the media are a must.
  • Importantly, they are not afraid to roll up their sleeves and get the job done on their own.
  • Excellent communication (verbal & written) skills, high attention to detail.
  • Ability to use data to build strong PR narratives, and capture marketing opportunities.
  • Should be adept at crisis management.
  • Strong knowledge of digital media and current local/global trends in media consumption.

OUR VALUES

  • We are audacious in vision and honour bias for action.
  • We encourage honesty and open dialogue.
  • We respect everyone and every point of view.
  • We make objective and data-driven decisions.
  • We believe trust and accountability go hand-in-hand.
  • We invest in each other's growth.
   
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