Associate Director - Digital Marketing

Job Description

  • Job Title Marketing, Advertising, MR, PR, Media Planning
  • Salary 2,375,000 INR

Required Skills

School Degree


  • Research, plan, budget & execute holistic media plan on Digital/Print/TV/ OOH.
  • Take ownership of all media buying across biddable media
  • Coordinate/Collaborate with Brand, Perf Marketing, Category teams on Joint Business Plan.
  • Proactively forecast and report successes, inconsistencies, and underperformance of channels across all products, devices and geographies to draw conclusions and recommendations.
  • Regularly monitor the performance of the campaigns during the execution period wrt to spends, revenue, product adoption, funnel, breakage, user journey etc.
  • Provide post campaign performance analysis report with key highlights, insights and recommendations wrt user & market insights, product adoption, etc.
  • Be updated with latest trends and technology enhancements, practices on media to drive better efficiencies of the campaigns.
  • Contribute towards the development and enhancement of analytics and reporting dashboards, technologies and processes.

Desired Candidate

  • Candidate with 5 years of experience in Brand Marketing & Media Planning for online product on Web, PWA & App. Experience in travel is desired but not mandatory.
  • In depth knowledge of biddable media, auction algorithm on FB & Google (Display & Video 360 (demand-side platform).
  • Extensive knowledge on Impact properties and ability to negotiate with media publishers to stay competitive and reach target audience.
  • Deep understanding and expertise of media planning tools
  • Advanced Knowledge of Google Analytics (web analytics), Google Tag Manager (tag management), Google Optimize (web analytics), Google Data Studio (web analytics) SQL, Big Query, QV, BI Tools, Google Data Studio, Google Sheets & Microsoft Excel and any other dash boarding tool.

Soft Skills

  • Strong problem solving skills
  • Strong number crunching & data analysis skills
  • Ability to work autonomously with minimal supervision
  • Comfortable working in fast-paced environment
  • Ability to prioritize and handle multiple simultaneous tasks
  • Demonstrate calmness and composure in stressful or uncertain situations

There is something wrong with this job ad? Report the error